Who is the Biggest Fashion Influencer?
The title of “influencer” immediately makes people aware of the fact that this person is an influential fashion advisor. However, with such popularity, the popularity of the name of influencer also ensures that they will no doubt pass unnoticed. Now whether it does become a multimillion-dollar company or just fall into obscurity after a few years all depends on them as to who becomes the biggest fashion influencer. Fashion can be one fad that spreads like wildfire and it is one thing to be fashionable and quite another to have a strong influence.
Dior is yet another popular name when it comes to fashion inspirations. Though they are not direct influencers they definitely have their own distinct style. They tend to be the classic French house always ready to pamper their fans. What women wear Dior can also reflect what men would like to wear them but it is definitely not a direct fashion reference. This is because the culture of the brand goes much deeper than fashion.
Dior has been around since 1938 when they first introduced their perfumes and accessories to the market. They have a timeless appeal and still are one of the top-selling brands today. If you look at their ads and fashion week calendars you would notice that they focus on highlighting women from all backgrounds in their collections. From Paris to Milan and even Hong Kong, women of different races and cultures are featured in their fashion week spreads.
Influencers are not only celebrities that have their followers. Small fashion brands are taking advantage of social media sites such as Facebook and Twitter to reach out to the world. They know that their followers are people who are interested in the latest fashion trends. By showcasing their outfits in pictures shared on these websites, these brands have increased their follower base and become a fashion influencer for sure.
The top fashion brands have great ways to interact with their followers. They regularly update their fan page with new pictures and information regarding their products. They know that if their fans are happy with their choices then they will keep them posted with exciting news about their fashion campaigns. Branding is one of the most effective tools that helps you to establish your place in the fashion world and gain followers.
Social media sites are an excellent way for smaller brands to gain visibility and to connect with their followers. One of the main advantages of having an account with a social site like Facebook is that you can use it to create profiles for your personal page and for publishing promotional content. Styling pages are a great way for brands to share styling tips, tricks and news regarding the latest trends.
There are different ways for brands to interact with their followers. Some use their page as a platform to promote their latest promotions and some use it as a place where they can interact directly with their followers. In order to become a real influencer, you need to interact with your followers on a regular basis so that you instill faith and loyalty in them. Regular communication also helps to build rapport with your brand’s followers so that they continue to engage with your brand even after you have promoted new items through social media.
If you want to become the next rumi or chiaferranni, then it pays to be a savvy fashion influencer. Apply the tips above to your brand and watch as your followers take you seriously. They will appreciate the effort you have put in to promote a chic, cutting edge and trendsetting fashion brand.